Content And Process Theories Of Motivation Pdf

content and process theories of motivation pdf

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Motivation is generally understood as the drive or the desire to do things.

Content and process theories

Content Vs. Process Theories The study of motivation has created two major theoretical bodies of knowledge applicable to the design of employee or channel partner motivation programs: Content Theories and Process Theories. These theories have many applications for incentive program planners. Content Theories Content theories focus on the factors within a person that energize, direct, sustain and stop behavior. They look at the specific needs that motivate people. Content theorists include Abraham Maslow, Clayton P.


Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. DOI: When it comes to motivation models, there are normally one or two 'classics' that immediately spring to mind: Maslow's Hierarchy of Needs, for example, or Herzberg's Motivation-Hygiene Theory these will be explored on your programme. In reality, however, a whole raft of psychologists and social scientists were at work throughout the 20th century, developing their own theories of motivation. View via Publisher.

The Process of Motivation

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There are two main types of motivation theory: content and process. Content models of motivation focus on what people need in their lives i. Though people have been interested in the idea of motivation for a long time, the first real models of human motivation that people still regularly refer to originated in the s and s. Since then, many different models and frameworks of motivation have been published. These models fall into two main types of models: content models and process models.

After reading this chapter, you should be able to do the following:. Answering this question is of utmost importance if we are to understand and manage the work behavior of our peers, subordinates, and even supervisors. Put a different way, if someone is not performing well, what could be the reason? Job performance is viewed as a function of three factors and is expressed with the equation below. Mitchell, T.

Content and Process Theories of Motivation

Individuals have a variety of changing, often conflicting, needs and expectations which they need to satisfy in a number of different ways, and individuals' particular situations have a direct bearing on motivation. Managers and supervisors need to give attention to the appropriateness of rewards in terms of individual performance, establish clear relationships between effort, performance and rewards, and clearly establish procedures for evaluating individual levels of performance. Mullins, L. Report bugs here.

In a historical perspective, the content theories tend to be the earliest theories of motivation or later modifications of early theories. Within the work environment they have had the greatest impact on management practice and policy, whilst within academic circles they are the least accepted. Content theories are also called needs theories, because they are generally associated with a view that concentrates on the importance of determining 'what' motivates us.

We can distinguish between content and process motivation theories. Content theories are the earliest theories of motivation. Within the work environment they have had the greatest impact on management practice and policy, whilst within academic circles they are the least accepted. Content theories are also called needs theories: they try to identify what our needs are and relate motivation to the fulfilling of these needs. The content theories cannot entirely explain what motivate or demotivate us. Each theoretical explanation can serve as the basis for the development of techniques for motivating.

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Content and Process Theories of Motivation


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